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“How can you justify the claim that your replicas are Museum quality?” was a question I was recently asked by a journalist. Well, I replied, for starters some of our replica oil paintings are actually in museums! Our oil painting replica of the Winter Queen (shown below) for example, is hanging up in the Hardy Amies museum in London.
There are quite a few reasons why museums commission replicas of their famous masterpieces, for example when they’ve loaned out paintings to other galleries and museums for an exhibition, something needs to be hanging up in that space as opposed to visitors looking at a blank wall. Secondly, If a painting belongs to a private individual or an estate they may be disinclined to actually loan the painting for an exhibition due to insurance and safety risks. A museum will therefore have to actually commission a replica as a substitute.
However, museums are not the only ones that are in need of art replicas. We’ve commissioned a number of replicas now for people who have actually spent hundreds of thousands of pounds on original paintings at Sotheby’s and Christie’s and wanted fine art replicas of their masterpieces for their other houses. Also, if the pieces are exceptionally valuable, insuring these oil paintings come at a huge premium. To lower costs a lot of customers prefer to keep their originals in the vault and display a replica.
So, in regards to the quality of our oil painting replicas I tell the journalist, if museums and actual owners of original masterpieces are extremely happy to buy and display our oil paintings then I think the term “museum quality” is certainly justified.